I found this poster to be extremely helpful in explaining the consumers attitude to department store shopping. This reinforces how the consumer feel when browsing and the department store within the different product area departments. This pointed out that some consumers may have no intention of buying but they want to go and browse in the store anyway. This means that my job is to make the service stand out so much that they feel the need to then want to make a purchase due to the product being so powerfully pleasing on the eye. This needs to include persuasive points to make this happen.
Additionally, this implies that some consumers go straight to what they have came for without even browsing whilst others have a look around and then get to their item. This identified that there is every kind of shopper and again it is my job to allow the flower service to be that special that they feel the need to purchase seomething and cannot leave the store empty handed.
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