Aspirational Target Consumer Aged 18-30

TARGET MARKET: 18-30 SECTOR

ASPIRATIONAL CONSUMER

SELECTED AGE:  23

MARITIAL STATUS: In a relationship

GENDER: Female

ADDRESS: Manchester

JOB TITLE: Sales Advisor

DRIVE: Full UK Driving License

CAR: Fiat 500

SIBLINGS: 1 Brother, 2 Sisters

KIDS: None

EDUCATION: 10 GCSE A-C, 3 A Levels A-C, 2:1 Degree in Fashion

INCOME: 24,500 Annual

SHOPPING: Topshop, River Island, Zara, Office, Selfridges, Mac,

HOBBIES & INTERESTS: Shopping, going out with friends, watching television/soaps/films, date nights with her boyfriend, reading magazines/books, going out for food, going to the gym, getting her hair and nails done, concerts, hanging out with her siblings, cooking, fashion enthusiast keeping up to date with all the trends due to her job role, vintage shopping, travelling the country/world.

TECHNOLOGY: Macbook, ipod & latest iphone

COSMETICS: Mac Make up

FOOD: Chinese take away, Italian, nandos, carvery, salads, soups

DRINK: Cocktails with her friends and boyfriend, on an everyday basis fresh orange juice, water or fizzy drinks. Also hints of lemon and cucumber for her gym regime.

MUSIC: A little bit of everything; pop, R ‘n’ B, hip hop, house music, indie, occasional rap. Beyonce, Artic Monkeys, Drake, Chris Brown. Very chart orientated.

TELEVISION: Made in Chelsea, TOWIE, Gossip Girl, Breaking Bad, Coronation Street, Hollyoaks, Jonathan Ross, Celebrity Juice, League of their own.

PERFUME: Roberto Cavalli, Dior, Jimmy Choo

INTERIOR SETUP: Clean and clinical with modern layouts

SPARE TIME: Ironing, Cleaning round the home, cooking, driving, lazing about when getting in from a long day at work.

HOLIDAYS: Ibiza/Marbella with friends, Dubai, Dominican with boyfriend. Travels with work if needs be for meetings

PETS: None

DAY IN THE LIFE:

Her day will begin when she sets her alarm and wakes up at 7am in the morning ready for a long day at work. She will shower using her Soap and Glory good which were bought as a gift. She will then have granary toast/ healthy cereal with fruit for her breakfast then making her way to her bedroom where she will then begin applying her mac make up making herself look alive and fresh for a day of retail work. Once ready she will then get into her car and make her way to her workplace being Topshop in the Arndale centre in Manchester. For her dinner she would keep it healthy by either making her own or popping into M&S on her diner buying a salad with a drink. From here she would return to work, when finishing make her way home to her modern apartment and put her feet up and get into her cosy pj’s where she would then spend the rest of the night on the couch. With her sharing her apartment with her boyfriend he would then cook or she would cook their food which would be from sainsburys and have a relaxed night ready for the same again in the morning.