Core Target Consumer Aged 31-40

TARGET MARKET:  31-40 SECTOR

CORE (PRIMARY) CONSUMER

SELECTED AGE:  36

MARITIAL STATUS: Married

GENDER: Female

ADDRESS:  Skelmersdale, Lancashire

HOUSE: Detached 5 bedroom house in a family orientated estate with a big garden and drive with a garage and games rooms with ensuite bathrooms in the two master bedrooms.

JOB TITLE:  Resource Manager

DRIVE:  Full UK Driving License

CAR: Audi Q4

SIBLINGS: 1 sister aged 39, 1 brother aged 42

KIDS: 1 Daughter aged 11, 1 Son aged 7

EDUCATION: GCSE’s B-C, Business Accountancy/managed NVQ

INCOME: Alone, 36,000. Combined with her husband 80,000

SHOPPING: Topshop, River Island, H&M, Next, Dorothy Perkins, Zara, Office, Selfridges, Debenhams, M&S, Asda, Sainsburys

HOBBIES & INTERESTS: Cooking, reading magazines, camping with the family and the dog, shopping, spa days, meeting up for drinks with the girls for some alone time from husband and children, lazy days, browsing the internet, social media, online shopping, walks with the children, centre parcs, concerts, out for meals,  celebrity watching, following the latest trends, house shopping, decorating, organizing, planning,

TECHNOLOGY: latest iPhone, work phone (blackberry), computer, laptop, ipod, smart TV

COSMETICS:  In terms of moisturisers;Clarins, Soap and Glory, Dove, Nivea, Clinique. In terms of foundation/make up: Clinique, Benefit, Bobbi Brown

FOOD:  Home made curry, soaps, roast dinners, spaghetti bolognese, healthy meals for the children, meats. When eating out visiting places that offer pub lunch to accommodate for the children. When  going on a date wining and dining in the likes of San Carlo, Gusto, Prezzo.

DRINK: Alcoholic; cocktails, rose wine. None alcoholic; water, juice, tea, coffee.

MUSIC: Paul Weller, Oasis, Beyonce, Bruno Mars. A little bit of a mix of everything.

TELEVISION: Gossip girl, Breaking Bad, Vampire Diaries, Made in Chelsea, Cooking programs, Eastenders, Coronation street, Xfactor, I’m a Celebrity, The Voice, Ant & Dec Saturday night Takeaway.

TELEVISION: Sex and the City

INTERIOR SETUP: Laura Ashely, Next with the odd piece from IKEA. Really moderns and palace like, Clean and clinical with the statement pieces catching the eye. Real log fireplace with big lounge area.
PERFUME: Marc Jacobs Daisy, Love Struck, narciso rodriguez for her, DKNY apple

SPARE TIME: Cooking, cleaning, ironing, washing, cleaning the house, feeding/walking the dog, going to see the family, getting her nails done, regular appointments for her shellac nails, sunbeds with not having time to fake tan, doing the weekly food shop, clothes shopping for the kids, entertaining the kids by playing with them; taking them swimming, to football, gymnastics, lazing out when having the chance to do so.

HOLIDAYS:  Turkey, Lanzarote, Tunisia, Spain. Somewhere not too far and too lively.

PETS:  1 dog, 2 gerbils.

DAY IN THE LIFE:

Her day will begin at 6:30 where her and her husband will both wake up and start the day. He will get up and shoot of to work not having time to eat breakfast where as she will look after herself by throwing two pieces of bread into the toaster and enjoying a moring cup of coffee along with a cigarette. Following this she will then get into the ensuite shower washing herself in Clinique goods, washing drying and curling her hair getting ready in her smart cothing ready for a day of meetings at work. At 7:30am she will then wake up the children and begin getting them ready, giving them their cereal of coco pops and giving them their healthy packed lunch which was prepared the night before. Before leaving the house to do the school run, the dog will be fed and let out giving him a run of the garden. Once the school run is over, she will rush into work allowing herself time for a quick cigarette and coffee before a busy day ahead. Her dinner hour will be 12-1 but seeing as she has to look after the children she will only have a cereal bar or something not very filling for dinner due to having other commitments. She will then collec the children from her mothers and make her way home cooking a homemade tea eating this at the table with her family. Once the children have had their tea, had a little bit of a relax she will then bath them with the help from her husband and put these to bed by 8pm. From 8pm-10pm she will enjoy time alone with her husband on the couch finally being able to watch television that they enjoy rather than kids channels. At 10pm they will both go to bed ready for this to happen all over again tomorrow.