Here i came across this report from WGSN which shows a boutique from South London which initially started off as a florist and has expanded into homeward which is one off and special to the store. This is my aim within the Selfridges good. This will start off as a floristry and then work its way into fashion accessories as well as homeward which will give the consumers more reason to shop at Selfridges to date.
The store occupies two floors, the ground floor and a cosy basement, and features bare brick walls, hard wooden floors and no traditional shop fittings.
Lighting is discreet and product is displayed on simple dark wood shelves, distressed, antique French-style dressers, or, in the case of the charming basement, arranged on a curvy, upholstered day bed.
Although Tibbles enjoys sourcing products from all over the world, she was keen to build Live Wild at Heart's identity, deciding to introduce another exclusive, in-house line to join the existing scented candle range. This creates a unique overall shopping experience which encourages your custom again and again which is why this is believed to have been so successful and desired.
This is the aim with the service for Selfridges this will obviously have to start off small and works its way into the small stores expanding on the brands name and allowing this to be acknowledged more so. This is where i will take my inspiration from. However, with my idea, this will be more lively based rather than materials. This will use either live or dried out plants to allow that one off feel .These will be easily replaced. With this being an exclusivity to Selfridges this will then encourage consumers to keep coming back to the store for these one off pieces as they know that they will be the only people to have this product. This will then allow the word to be spread and the increase in this sales will expand over time.
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