Introduction Planning

A Recipe for Writing an Introduction

An Introduction should contain the following three parts:

1. General Background.

In this part you have to make clear what the context (product/service within market) is. Ideally, you should give an idea of the USP/ESP of the market level you are aiming towards. Keep it short this part should be less than a page long.

2. The Rationale

The background leading problem could be consumer behaviour / dip in the market / over saturation, competitor approach
 

If there was no problem, there would be no reason for writing a report, and definitely no reason for reading it. So, please tell the reviewer why she should proceed reading. Consider including abridged evidence to back up your decision.  

3. The Proposed Solution.

You may outline the essence of the report. Here you have to make sure you point out what are the novel aspects (unique about your campaign) of your work.

In addition there can be the following optional ingredients:

4. An anticipation of the conclusion

For example consider how the campaign is expected to affect, consumer reaction, competitor reaction, brand profit, brand profile and/or their approach to corporate social responsibility.

                                                                                                                                

This is the hand out that was sent out by my tutor. With this being so I am going to use this to help me begin writing up my dissertation to allow further development to take place. With my tutor wanting to see this and look over this, this is something that will have to be completed by the end of the week.

I want to include the background of the service  so explaing what this will entail, how this will work, what features will be dominant, the reasoning for creating this service, the reason for selecting Selfridges as a brand and point out the key points about the service. These will include why the consumers will want to shop there over every other place. This needs to be engaging to allow the reader to want to read on and finish reading the whole dissertation.

This will be written the the end of this week and posted on this blog to show that I have created a draft of the introduction and ready to begin on the next section.