| Garden Products Retailing - UK - July 2013 I found this mintel report to be extremely useful as this taught me a lot about garden retail and the way in which flowers and plants are bought by society. This report also signifies how highly demanding and volatile this product area are. This is a really big market and many companies and brands are prepared to run the risk and compete for a bit of the action within this area. With competition being so high, this means that the goods are bought from other retailers and sold on for a dearer price. This is what this report concludes. |
This concludes how often consumers shop online and what they tend to buy when browsing the internet. This means that the prime age for shopping online is the age of 25-44. This is significant for my service as this is what my target audience is which is perfect as this also shows that although they enjoy shopping in store, they also enjoy shopping on line which means that this would be beneficial for me to create an app or another tab onto the original website.
This shows that the same consumer shop at least once a month which would be a perfect time to bring out new goods on a monthly basis targeting the consumers when they are looking online.
This reinforces how the plant market is a very competitive market than is always being reached out to. This means that for Selfridges to add themselves to this manic stress means that this then needs to be innovative and out them to then make them want to shop there over any other place.
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