Debenhams Is a multinational retail chain
which operates under a department store format in the United Kingdom. The
company was first founded in the 18th century as a single store in
London but this has modernized and become a franchise over time.
This is not as up market as the likes of
Harvey Nichols, John Lewis and Selfridges however Debenhams does offer a
variety of product area which include; women’s wear, beauty, home and
furniture, men, kid swear, lingerie, shoes, gifts and toys, electrics, sport,
designer and weddings. This is a more affordable price than the other
competitors which allows more family orientated consumers to be welcomed by the
store.
With not having as big of a budget as the
high end market level stores, this means that they would not go into the
florist industry as this would cost too much money and they could not possible
afford to waste it on this as an experiment.
However, due to covering a lot of other basis, this is why this brand is
seen as a competitor. However, there is not much to compare with this brand due
to the standards and image being slightly lower and less expensive.
The promotion for the brand speaks out in
large volumes due to targeting a wide audience as they cover a lot of basis.
This is something that I can take from the brand is there approach to trying to
make a profit.
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