S/S 15: Première Vision Preview print trend analysis
By Sandra Keating, WGSN, 27 January 2014
Abstract florals, hyper mixes and painterly stripes drive lively print directions from the spring/summer 2015 Première Vision Preview show.
http://www.wgsn.com.ezproxy.uclan.ac.uk/content/report/Trade_Shows/Full_Report/2014/January/Trends/ss_15_pv_preview_print_trend_analysis.html
This reinforces how in 2015 floral patterns within the spring/summer collections are going to be key. This is significant information to hear due to this being the date that the campaign will launch. This displays how the prints will create an energetic feel adding hints of vibrance with the touch of daring darker colours to cause a blend in tones. This is something that I should consider when it comes to photographing my own flowers to allow these colours to be dominant through the bouquets and within the hone decorations.
Within this it also stated that garden florals along with hints of tropical nature are also going to be key and represent the spring summer or 2015. With the blossoming, romantic styles along with the floaty feel allows this to be supported in a powerful sense. This is again another area that I need to consider with the design process and when creating my own visuals.
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