Moon Pig (Competitor)

Moon Pig is a business based in Gurensey and London which sells personalize greeting cards and gifts. The Website launched in Jul 2000, and in 2007 the company’s profit increased as the name of the brand become more established and orders became more popular. In 2007, the company was responsible for 90 of the online greeting card market in the UK which shows the success and the welcoming this gained.

Moon pig produce every card for every occasion possible and all of the cards are produced in their high tech facility where there is a team of employees that place together the cards and any additional gifts ordered to allow a happy shipment and service to occur. The concept behind the brand is that it offers totally new and unique/personalized greeting cards that are available to post to your door step or the recipient. There is not need to leave your home as there is the option of ordering in the relaxing environment of your home.

Moon Pig provide a completely confidential and safe service to the consumer as some are slightly wary of entering card details and personal information online but you can only access this when logged into your own account and username. This is something I should consider for my service which would allow the consumer to feel safe and all their personal details can be kept in a log on their account to allow an easy and quick purchase.

With the MoonPig style this is presented as cheap and affordable. Yes, there are some tacky pieces that could be used as a joke but there is some beautifully written cards which would make consumers very happy. They offer all genres which means that you can scroll through and find the right one for yourself. Some of the collections include; Spoof humor. Humour, birthday and general. Love. Limelight cards, naughty cards, invitations, weddings, me to you and all other occasional cards. The reason why the brand is a competitor is not because of this fact but due to the fact that the brand also offer the consumer the option of gifts.

The logo for this brand is key, this is something that will be remember and stays in the mind of the consumer. With this being so, I could do with designing a key and powerful logo for the flowers section of Selfridges to allow this to also be recognized and popular.

Within the gifts section on the website, this can include; gift boxes, wall art, mugs, wines and spirits, t-shirts, food gifts, soft toys and flowers. The flowers being the reason why they could somehow pose a threat. Although being within a different market they could still pose a threat as they also offer everything a consumer could want when thinking of the gifts. However, I will have to try and make Selfridges stand out due to their unique style they are going to support along with the innovative way of viewing flowers. This is not just going to be a gift but a work of art,  masterpiece that Selfridges are providing the consumer with. This can support a lifestyle and steer away from the cheap look. Although this service is convenient it is slightly within another market so It could be safe to say I can eliminate this brand from my worries.