Missguided is another solely online based fashion
brand that is reasonably priced and attracts a vast amount of custom due to the
cheap and affordable clothing, accessories and footwear. This has recently took
off and offers student discount which adds as a massive bonus. However, like
all other online based stores this does come with down sides for example, you
can not try the garments on, there can be hassle with the delivery and
returning of the clothing so this is where my idea to introduce a pop up stall
for the brand came in.
With this being a lower budgeted brand they would
not be able to take that risk and open a store straight away which is why I
thought that the idea of a pop up stall could test the waters and identify
whether this would be a success. This then allows the consumers to try on the
garments, introduce their friends to the brand and also see a different side to
the brand with this being featured outdoors.
The idea of the stall would work by travelling
around the major cities in UK for a selective amount of time which would be
thought about in more depth if this idea were my chosen one. This would allow
each big city to showcase Missguided to their population of locals and also
allow people to travel from city to city if they wanted to do so.
In terms of promotion, there would be an added tab
onto the existing website to inform the consumers of where the stall will be
and when it will be there until and show exactly what location will be selling
what. Mail outs for existing customers, leaflets on the streets of the cities,
posters on the walls/adshels to allow this to become known and a little
magazine would be given to show what will be coming soon to the online section
giving them a heads up. Additionally, this would be reinforced through all of
their social networking sites to allow the adverisments to reach existing as
well as new customers. This would not be too expensive for the brand and would
allow them to determine if they could eventually launch a store.
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