General Research into Floral Trends

When carrying out research looking into floral trends and floristry to-date it was evident that this is highly on trend and is rapidly increasing within society becoming available on mass scale whether this be in store and online. The use of floral prints and floral designs are growing within the population and are becoming evident within product areas.

An article from WGSN from Early 2013 can prove how this has become a key trend.

•    While the interiors market this month is predominately populated by neutral solid tones, a vast array of eye-catching large-scale floral motifs are noted across the colour spectrum

•    Pretty embroidered versions are seen in both muted and bright shades for furniture and soft furnishings, while bold patterns and sculptural ceramics stand out for small kitchen appliances and crockery

•    Watercolour morning glory and carnation flowers add a delicate touch to decorative cushions and bed linen, ornamental burgundy blossoms look striking on oversized, upholstered mirrors  and monochromatic graphics have a lovely hand-drawn quality

As bold patterning builds in importance for fashion apparel we see this confident use of florals resonating with consumers for the spring/summer

With this being so, it is clear that I have chosen to promote the right product area with this being on the increase. This will allow me to target the market at the right time which will hopefully allow this idea to be success and bring profit to the brand of Selfridges.