Mother's Day UK 2014: gift round up
By Laura Reynolds, WGSN-homebuildlife, 04 March 2014
This supports how flowers and plants are key ideas for gifts and they help to express emotion and act as a good present.
Flowers & plants
Flowers are fail-safe gift ideas, and for Mother's Day there are a variety of creative new florists offering beautiful bouquets.
- Letterbox florist Bloom & Wild deliver flat-pack bouquets through the nation's doors. For Mother's Day, a selection of delicate pastel flowers, which last up to 10 days, will be delivered. The service prides itself on being a 'luxurious convenience' – with no more 'undelivered' receipts and trips to parcel depots to collect bouquets
- Florist Wildabout has collaborated with Lindt for an edible Mother's Day gift. Accompanying the sumptuous Orange bouquet is a box of luxury Swiss chocolates for an indulgent treat
- London-based indie florists Jam Jar send seasonal bouquets around the capital. Jam Jar sends its blooms in jam, pickle or kilner jars or enamel buckets, and for Mother's Day the bouquet is asumptuous display of ranunculus, eucalyptus and Gilda roses
- Alternatives to fresh flowers are also offered as options for Mother's Day gifts, including faux single-stemmed flowers in glass test tubes, or packets of heart-shaped seed paper for a floral gift which will grow with time
This source supports how flowers are now being presented in innovative ways and this is a key trend for 2014 which support how Selfridges will then be keeping up with the modern trends which supports how the expansion is necessary for then to be on top of their game and allow them to be one step ahead of their competitors. I will keep looking back at this is as a source of inspiration.
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