The Wild at Heart florist can be found at the main entrance to the store on Great Marlborough Street. Showcasing beautiful and unusual flowers, the stand is a sensory delight of colour and scent. Pick your own selection of blooms and the expert team will transform them into a stunning bouquet. Exclusively for us they have also created a Liberty bouquet in rich shades of our signature purple. Our store’s unique identity has been captured by Wild at Heart’s passion for striking, unconventional floral creations.
Whatever your requirements the Wild at Heart team can cater for your needs. Whether it’s a simple bouquet or a grand display or flowers for a wedding, let them help make your occasion extra special.
With this being the description of the brand with these having unusual layouts and presentation methods this is also something i will carry forward with the Selfridges idea to allow a style to be represented allowing this to stand out. This is from the Liberty London store which now has its own florist which means that it is a direct competitor to Selfridges which then also means that due to themselves stepping up the mark in terms of trends and whats key means that this is another reason for me to go ahead with this service idea. This is where i can then get inspiration from this and see how they target their audience and try and maintain this in the same way as they do.
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