Consumer Attitude Summary

This concludes how flowers are bought on a regular basis and have different effects upon different people of today. The study shows that women find that the product area of flowers holds a lot of emotion and substance which carries depth and desire. A woman remembers the time her man/friend buys her flowers more than she would any other gift which supports how this is a key and impactful product. Flowers are considered to be thoughtful and an enjoyable product which is why there is even more reason for my to carry out this service and it will make the end user extremely happy and satisfied whether this is bought by themselves or as a gift. With this new and innovative way of viewing flowers this puts a spin onto the way in which these a viewed.
A key pointer of this is that:

• "Young consumers, those under the age of 35, choose inexpensive bunched or loose flowers as gifts. Young consumers have less disposable income, are unfamiliar with flower types and need more guidance in selecting floral gifts."

This supports how the yonder generation are becoming more knowledge about the product which means that they want to buy into the products but it could take a little longer to save for this. This means that more time efficiency has gone into this. This also reinforces the different target audiences that this will attract allowing this to stand out to different people for different reasons.

With the price of flowers varying depending on where they are being bought from this means that i now need to think of a price match for the different products to come to some sort of analysis.

There are 4 key pointers that i will keep onto of when creating this service and this includes:

1. Dedication: a demonstrated commitment to superior product quality, excellent value and outstanding service.
2. Expertise: scope and depth of professional experience, perceived competence and good taste.
3. Credibility: large, established networks or “brands” enjoy greater awareness among consumers, which in turn inspire a certain amount of trust.
4. Convenience: ease of access — pictures of arrangements and products; expanded ordering options; same-day and long-distance delivery options — as well as one-stop shopping capabilities.

The reason for this is to allow the consumer to be happy at all times.