Friday 28 February 2014

Mintel Study - Online and mobile retailing

July 05, 2013

This indicates the age that is most likely to shop online or on their mobile device. I found this to be extremely useful with my targeting the 31-40 and the 18-30 this reinforces how this is common for these age ranges. This means that by making this service for the flower service available online this would allow consumers to process their order this way. This will be due to them having a busy schedule and possibly not being able to visit the store.
This also portrays that this will be a key form of promotion for my product and if this is true, then this will be successful for the consumers both new and existing.

No comments:

Post a Comment