Augmented Reality /Virtual Mirror for Cosmetics Idea

The rise in cosmetics over the years has been astonishing, more and more individuals seems to be spending a worthy amount of money on cosmetics ensuring that they have the best around to allow their skin to feel and look healthier. With this being so, when you approach a cosmetic store there always seems to be massive queues as you end up waiting up to half an hour to be seen which shows how the stores have a lot of custom. To have the consumers waiting and feeling slightly disappointed this is where I came up with the idea of a  augmented reality/virtual mirror for cosmetics. This would be likely to feature in the bigger department stores such as John Lewis, Selfridges, Harvey Nichols saving time and staff effectively.

This would work systematically and there would be a few dotted around the store to save time and speaking to a consultant you would be able to find this information out yourself. How this would work would be there would be a virtual mirror within the store which would be interactive. You would have your own username and password and then be able to browse through the brands within the store and try on as many cosmetics as you like. This would take a picture of your face and allow yourself to experiment trying on foundations, powders, lip sticks, eye shadows the lot. This would then allow you, once happy with the product you have found to print off the receipt with the product code and then this would be available to buy. This is an easy process and no staff would be involved so this would be extremely environmentally friendly.

All products would be programmed into this mirror and would be updated regularly to allow you to become aware of what is new in to certain brands. This is effective as you can try brands out without wasting any money finding out what the best product for you is.

In terms of promotion, this would be features in store, online, flyers in the store, mails outs, and through social media platforms. This would be expressed in all ways possible to allow women/men to be happy with their choice of product.

It would look similar to this: