Tertiary Target Consumer Aged 41-50

TARGET MARKET:  41-50 SECTOR

TERTIARY CONSUMER

SELECTED AGE:  49

MARITIAL STATUS: Engaged

GENDER: Male

ADDRESS:  Stoke-on-Trent

HOUSE: Semi Detached bedroom house in a family orientated estate with a big garden and drive with a garage and bar rooms with ensuite bathrooms in the two master bedrooms along with utility rooms, 2 kitchens and a view of the lovely countryside

JOB TITLE:  Project Manager

DRIVE:  Full UK Driving License

CAR: Mercedez Benz

LIFESTYLE: Works away during the week, has a wife but she does not work. Does not need to financially and gave up work to look after the kids but does some part time mobile hairdressing as a hobby. Able to do everything they want to with having the disposable income to do so. Both able to do what they like due to not having younger aged children, they are able to fend for themselves.

SIBLINGS:  2 brothers

KIDS:  1 Daughter 21 (at University living in Preston) , 1 Son 16 (just about to finish high school)

EDUCATION:

INCOME: Unknown but well off

SHOPPING:  Ralph Lauren, Next, Clarks, John Lewis, Harvey Nicholas, Selfridges, Jo Malone for his other half,  Suit Shopping wherever, Jeff Banks, Debenhams, Paul Smith, River Island occasionally, Armani, Matalan for work shirts. Office. Often picks gifts up for the family, whether this be for his fiancé or children.

HOBBIES & INTERESTS: Season ticket at Stoke goes with his son, golfing, eating out going out for meals with the family and just his partner, bars and restaurants, reads autobiography like Alan Sugar and football managers, business books from urban outfitters (linking in with his work), reads newspapers everyday,  shopping once every few weeks to treat himself, cooking, travels with work around the country sometimes the world, family holiday to Europe, city breaks, chilling in his bar

TECHNOLOGY:  iphone, ipad, laptop, desktop computer, ipod,

COSMETICS:  Nivea or whatever is in the house not too fussed about this area. Uses eye whitening drops.

FOOD:   Anything, not too fussy. Pub food; Steak and ale pie, chips, steak. Italian, chinese takeaway. Not mad on fast food KFC, nandos, McDonalds. Enjoys a chippy.

DRINK: Alcoholic; Cava, Champagne, Beer, spirits. Non alcoholic;

MUSIC:  He enjoys a mixture; Niel Diamond, Adele, Paloma Faith, Rod Stewart, Artic Monkeys, Stereophonics. Forced to listen to Beyonce, Whitney Houston by his partner.

TELEVISION: Football, Road cops and police programs, documentaries, not into soaps unless they are one. Sky sports news, matxh of the day, live on Sunday. A little bit of reality only when it is on in the house like Im a celebrity, Big brother, TOWIE. Likes to watch a good film.

AFTERSHAVE:  John Paul Gautier, Kouros, Hom (NEXT) Zara, Paco Rabane.

INTERIOR SETUP: House is nicely decorated by his fiance and changed whenever she feels it is needs. Very clean with modern pieces. Common piece within the house is statements lampshades and ornaments to allow the features to stand out. You can tell this has a women’s touch, very feminine and welcoming.

SPARE TIME:  Alone time, going out with the family, visiting family member, enjoying time off, food shopping.

HOLIDAYS:  Family holiday to a villa in Lanzorote every year, mini breaks away with the Fiancé without the children

PETS:  None

DAY IN THE LIFE:

His day to day life all depends on whether he is based in the office or based outside this could mean he is staying overnight in hotels or at his family home but generally he will wake up at 7am and make himself some breakfast, enjoy a cup of tea in the morning before the traveling and the busy schedule of meetings and looking after clients begins. When he arrives at work, he will go to his office, reply to any of his emails and begins with his work calls and work conferences catching up with how his business has been doing overnight and whether there has been any developments. This will continue throughout the day. He will then pop to Greggs or Sayers on his dinner picking up a sandwich or a pasty and head back to a packed day at work. Again, depending on where he is staying, if his be a hotel he will head down to the hotel bar, order food and a pint and watch some television and head back up to his room to chill or if he is on location, he will go home to his family, have a home cooked tea and enjoy the family atmosphere watching television on the couch with regular cups of tea and then head upto bed where he will read a book for an hour or two before wining down and going to sleep for the day. This will occur again the following day.