Selfridges pride themselves on their innovative window displays as they attract consumers as they walk on by. This is what catches their attention and then draws them into the store which is why they make them as creative as they possibly can. This promotional methods is probably their most successful and attractive piece so this is changed on a regular basis. As this is so, this is something i plan on adding my new service to, i would dedicate a whole window to advertise or even all the windows to show that this is the new area Selfridges as expanding into. The use of repetition throughout each window would allow the significance of the expansion to be portrayed in a mass scale attracting all consumers who will be walking past a store.
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