When carrying out research into the luxury florists that are popular to date one that came up was ' The Real Flower Company'. This is a high end florist that provides the consumers with sophisticated pieces. The Real Flower Company's mission is to bring natural, scented, fresh, garden roses, perfumed flowers, cut herbs and usual foilahe back to the market that had lost touch with the beauty of real flowers.
The Real Flower Company is part of a concession within Selfridges which was unknown to myself. With this being so, this would be where my idea would come into place by the brand having their own florist counter. However, this would not just be a counter, this would support flowers, decorations, works of art, fashionable accessories, home accessories and a general change in the way flowers are viewed to date. This would allow you to hand pick the bouquet you want to make and this would then be done for you by a member of staff. This is how the service would work.
The Real Flower Company offers pre made flower bouquets, gifts such as hampers, candles and spirits along with plant pots and a blog that shows the updates for each seasonal trend. This support a good service however, this does not offer an open florist section, a counter, decoration or anything homely which is where my service comes to use and would allow this new service along with a separate bouquet section to be placed into Selfridges.
In a nutshell this is what the company/concession provide for Selfridges;
With this being so, this is what I will work on and try and develop and ensure that I do not however create the same outcomes for the new service that will be in each Selfridges store.
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