With this service aiming to be innovative and creative bringing in a new customer base for the retailer/brand of selfridges this means that this needs to be current and up to date in all ways possible. As this is so, a way in which I believe this can happen is by introducing a new style and image to the flower side of the brand to show how this is an extension to what they can already offer you. A key way to reinforce this is through imagery and text.
With text this needs to be easily legible allowing a clear message to channel through ensuring that the audience viewing this have a pleasant read and are able to get the key points from this. With this being so, new fonts will be used to show how this is modern yet still classical and sophisticated linking to what Selfridges already promote.
Key fonts that will be added to the brand include;
The reason for these fonts being selected is because there is a font for every style, decorative, classical, modern and normal text. These will all be used for different reasons some for promotion, some for the written dissertation but their way these have been the selected fonts that will be used within the campaign.
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