Bag Promotion

A Key form of promotion for his campaign/service is packaging. This is to establish consumers who walk by with this to acknowledge the brand the products were bought from and to determine ways in which to engage consumers. With the packaging technique there are a variety of methods that can support this whether this be a box, a paper bag, a clear plastic bag or even a bunch holder this means that this is something that I will need to design.

The flowers will be placed into either a bag, a fancy bouquet holder or a paper holder that will be thoroughly branded with Selfridges flower service alongside this to ensure that this is advertised at all times. This is another way to allow further customer to come to the stall due to word of mouth and people identifying the brand logo and drawing their attention making sure that they pay the service a visit.

With the photoframes and the vases along with the other accessories such as lighting and wearable fashion pieces a box will need to be designed to allow the products to comfortably sit within these elements to allow them to be carried round in a safe manner. These items will be wrapped in tissue paper first to add another layer of protection.

With this being so, two forms of packaging/ possibly three forms need to be designed. The normal carrier bag, a box and also a paper holder for the flowers along with a possible box for the flowers to sit in. So, when coming to designing these I will bare all of these styles in mind.