In terms of branding the bouquets, the flowers, the home decorations and the flower accessories it is key that this stands out within the products. With this being so, it was then when I thought to design a swing tag which would have the pricing of the good one along with a barcode and the name of the purchase that would be easily legible to allow the consumer to clearly see what the price is along with the products that they have chosen to buy.
There are many different styles of swing tags which is something that I need to look at and get an understanding of. The style that is selected needs to coincide with all the forms of promotion, link to the brand of selfridges whilst also having hints of Jo Malone included within this.
I need to pick a shape that is appropriate and can link back to the brand and the service in the correct manner giving the off the correct luxury message.
In terms of sophistication and classical styling, the second and third swing tag designs stand out to me more so than the rest. This is due to their sense of authenticity and their creativity along with their clinical approach making this pleasing on the eye. As this is so, when it comes to creating the swing tag designs for my service, this is something that I will bare in mind to display to the consumer.
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