Marketing Trends for the Future

When looking into marketing trends I wanted to look at the previous ones, the ones to date and also ones for the future. This was to indicate the changes and try to plan how this would allow further profit for Selfridges. If i try to keep this as modern and as up to date as possible this will mean that the consumers will be happy and there could be a slight chance in keeping the consumers loyal. With this being so, I will look into sites that show future trends and try and plan around this.

http://www.marketingprofs.com/pics/2012/7153/are-you-ready-for-2015-four-marketing-trends-you-must-acknowledge-slide-show
This site focuses on 2015. This identifies the key trends that will be up and coming within the next year and more. The trends that have be identified include;

1. The rise of the mobile shopper
2. The importance of big data insights
3. The unbidquitous brand
4. New metrics for a digital age

http://www.social4retail.com/future-retail-trends-2015.html

This site focuses on upcoming trends also, this looks into 2015 trends that will also be key. These trends include;

1. Changing demographics
2. The new consumer