Marketing Trends Research Now and Todate

A market trend is a tendency of a financial market to move in a particular direction over time. These trends are classified as a secular for long time frames. These can also be identifies as technical analysis for business's/companies/brands. This helps them to develop their characteristics and set predictable price tendencies within the market.
The market trends show upwards or downwards movements for the companies in terms of success and allow them to analyse what works for the brand and what doesn't. This allows the brand to try and be the best that they can be. Not only can this display what is happening now but it can predict what will be successful for future references. This is the reason as to why I am looking into this to identify what has been and what will yet to be key marketing strategies to try and help this new service for Selfridges to become successful and be profitable.

http://www.marketingweek.co.uk/trends/
Marketing week shows a variety of different trends which include;

• Shopper behaviour
• Consumer behaviour
• Digital marketing trends
• Marketing channel trends
• Sector Trends
• Media trends

Marketers targeting technology shoppers can segment them based on age, gender, spending power and reasons for buying. The largest group of technology buyers look for technical specification and ease of use, making up more than 9 million people. 

Within the website there are 13 Major marketing tips from 2013 that presented themselves as key.They were common trends. These included;

1. The digital wallet
2. The big data gets real
3. Social media grows up
4. Mobility matures
5. Real time media buying
6. Organisations lead to better identify the marketing pivot points
7. QR Codes
8. Reputation Magagement
9. Greenwash
10. Intrapeneuralism 
11. Metrics
12. Marketers squeeze products
13. Traditional media

http://www.convinceandconvert.com/social-media-strategy/three-digital-marketing-trends-for-2014-and-beyond/

This is another source that indicates what is going to be successful for 2014. This website supports the trends of;

1. Real time marketing
2. Creating youtility
3. Empowering Employees

http://socialmediatoday.com/irfan-ahmad/2028196/internet-marketing-trends-and-tactics-2014

This was another source that I was drawn to. This focuses on the social media trends. Although i did not find these to be very beneficial, this was not a complete waste of time as I found out some interesting facts that will help me in terms of contacting my consumers

http://blog.crazyegg.com/2013/08/09/surprising-internet-trends/

This was another source that I found to be beneficial in terms of facts and figures. This chart proves why;

http://www.business2community.com/social-media/top-5-social-media-marketing-trends-2014-0724771#!zZo1w