A key form of promotion that needs to be designed for this service is a price list. This is due to this being a luxury brand and consumers would want to know how much the products that there are drawn to cost before heading to the till to find out the price of the items. The benefits of the price list is to showcase the difference in the price with or without the flowers to allow the consumer to see the difference and see what they can and cannot afford. With the new target consumer being a younger aged than usual - this being 18-30 this needs to fit in with their lifestyle to allow them to actively buy items from the service giving them a hint of the luxury lifestyle whilst adding a further touch to their home.
However, this also needs to coincide with the products that Selfridges have to offer as the flowers will literally just be implemented into these. This will ensure that the products are kept within the house and looked after allowing the consumer to understand that they are getting what they pay for.
This make me then go and look at the pricing for Selfridges products and comparing these with competitor which then make it clear how much each items would be allowed to be charged. Here are the price lists below;
With the first price list, the left column shows the price without flowers and the right with flowers showing a change in price due to the cost of the flowers. This is something that was all about strategy and planning due to having to look into competitors prices and then determining the cost of the items within the flower service. As I am now happy with this, I can now move onto further promotional methods.
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