Campaign Planning Notes

• Focus on retail and adaptation
• Understanding how to communicate with the consumers

Research

• Brand ethos
• Product/service
• Market trends and competitors
• Consumer insight
• SWOT
• Set smart objectives, aims and KPI's
• Get the message right
• Remember the 6P's
• Create a timing plan
• Think about consumer relations management and corporate responsibility
• Measure engagements
• Measure interactions (social)

Think to consider

• When will creative working be completed?
• When will this then be sent to print?
• How will you gain sales? Why the product you have chocen?
• How will you gain loyal consumers?
• What are they key elements for the campaign?
• A creative hook is needed!!