With this being the third shoot that I am taking I feel as though I want this to be different that the other two that have already happened. I am going to use Jo Malone promotion for my inspiration to try out different arrangements and positionings of the flowers to allow the focus to be on a certain flower. The use of cropping along with white space and rule of thirds will also feature within the images from this shoot to spice up the images giving them more definition in certain areas. This is something that will allow the flowers to stand out from the crowd.
This third shoot aims to be the most sophisticated one yet focusing on the key details along the the textures of the flowers to allow them to be sold to the consumer instantly as they will feel the message of the luxury products. The key indicator for this shoot is that the lighting needs to be crisp and bright due to the shadow that has been present within the other shoots. This means that this cannot be used due to drawing attention away from the flowers to the backdrop.
For this shoot this will feature the flowers being shot singularly, within bouquets, grouping certain flowers together, placing the flowers into accessories, random placing the flowers down and in-depth planning of the flowers placing them together to allow an effect to be present within the flowers. This will allow that sense of innovative and creativity to be present showing how the flowers are key and will bring the brand of Selfridges to life again giving the consumers something that no one else at the minute is offering.
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