Media Plan

This is the media plan for this full promotional method, to help me with these findings I searched for each form of promotional method that this would include to allow the brand to acknowledge how much they would be spending in terms of budgets for this campaign. These sometimes came in bulk so I had to order in mass quantities, this may be too much or too little but this is something that will find out during the process and more would then need to be ordered.
For promotional methods that were coming up as an average price i placed 'EST' next to them to indicate that this is an estimated price and is not accurate but it is a close figure. This then enable to myself to total this up which supports how on a yearly basis, this would cost the retailer a total of £41,947.79. This does seem pretty expensive for now however, if they make this back in products then this would allow the brand to distinguish how they would then develop on from this. However, this does not include the ordering of the flowers so this still needs to be added onto of this, but for now this is an estimated figure. The ordering of the flowers would happen on a monthly basis and depending on the mot popular this would be hard until the launch so as this was so, i left this out of the plan due to not knowing. This would then allow further budget to be added onto of this however, due to the brand being luxury, they would make this back in sales and more so this seems like a regular cost.