Apple Watch Idea

With the Apple watch idea this initially sprung from the launch of the Samsung watch. All inspiration was driven from this launch being blast fully unaware that Apple plan on bringing one out themselves in the near future. This has only just been known to myself. However, the one they plan on designing is solely fitness based which measure blood pressure, logs all forms of fitness and also giving a regime with elements of existing apple features whereas the idea I have for how I would design the watch is completely different. This would be a smart watch that can have everything  set up from your phone and be completely mobile operated in terms of updates. This would be aimed at sports personnel fuelling all sports activities making it easier for those athletics people however, it would also be a fashion accessory for those who are not interested in sports.

Although primarily targeting the sports equipped personnel it could attract a secondary consumer which is where majority of the money could come into the business due to them wanting to have every apple product starting a collection. This would be a squares shape like the size of the Ipod nano. This would be lightweight and allow an easier and more confortable fitted watch to sit on the wrist which would be waterproof.

The features that this watch would include are making calls, listening to music,  weather updates, messages and emails  and additionally the health option would be a part of this design but this would be optional to all consumers. News, calls, internets and auto lock are other features that I would of included within this design. This would be completely unique to Apple and existing as well as new consumers would want to buy into this product and gain a wider service from Apple themselves.

In terms of promotion, this would be seen in stores, on their existing website being a feature to the homepage and having an extra tab to identify how this is new, magazine, news/newspapers, posters, billboards, adshels, social media websites, mail outs and on the app store. This would be displayed on a large scale.

Missguided Pop up Stall Idea

Missguided is another solely online based fashion brand that is reasonably priced and attracts a vast amount of custom due to the cheap and affordable clothing, accessories and footwear. This has recently took off and offers student discount which adds as a massive bonus. However, like all other online based stores this does come with down sides for example, you can not try the garments on, there can be hassle with the delivery and returning of the clothing so this is where my idea to introduce a pop up stall for the brand came in.

With this being a lower budgeted brand they would not be able to take that risk and open a store straight away which is why I thought that the idea of a pop up stall could test the waters and identify whether this would be a success. This then allows the consumers to try on the garments, introduce their friends to the brand and also see a different side to the brand with this being featured outdoors.

The idea of the stall would work by travelling around the major cities in UK for a selective amount of time which would be thought about in more depth if this idea were my chosen one. This would allow each big city to showcase Missguided to their population of locals and also allow people to travel from city to city if they wanted to do so.

In terms of promotion, there would be an added tab onto the existing website to inform the consumers of where the stall will be and when it will be there until and show exactly what location will be selling what. Mail outs for existing customers, leaflets on the streets of the cities, posters on the walls/adshels to allow this to become known and a little magazine would be given to show what will be coming soon to the online section giving them a heads up. Additionally, this would be reinforced through all of their social networking sites to allow the adverisments to reach existing as well as new customers. This would not be too expensive for the brand and would allow them to determine if they could eventually launch a store.

Selfridges Flower Service Idea

Selfridges is a chain of high end department stores in the UK which is highly demanded by all consumers of all ages both males and females. This has designer and high-street brands mixed into the one along with a food court, wine/spirits section and a sweet shop. This is massively recognized by everyone, there isn’t one person in the UK who has not heard of Selfridges.

The idea for this spam when I was currently shopping in the Trafford centre a week ago and found that It has everything other than a floristry counter. They do however, have pre made bouquets that are available within the online based store which allows you to place an order through this. These generally range from £75-£425 depending on what you want and the quantity of what you want too. With this being so, this Is where I thought it would be a genius idea of Selfridges to add this to their store and this would then have every form of gift possible.

With this new service there would be a counter added either nesr the sweet/chocolate section or near the wine/spirits to finish the gift off and to be placed by products that coincide with the idea of flowers. This would then encourage shoppers to purchase these whether this be for a personal gift or for a special occasion. This would be completely unique and you would allow yourself free range to select what flowers you want making up a bouquet of your choice adding that personal touch. Price would obviously depend on what it was you wanted and the colour, the presentation etc.

In terms of promotion for this idea, this would be advertised in Selfridges stores possibly just starting off in London, Birmingham and then later going into Manchester way, by email, money off when you buy a Selfridges product so like a coupon/voucher code, window displays, plaques outside the store to make the consumers aware of this new/unique service they are offering. In the likes of London this would be presented on taxi’s/buses, online on the existing website a new tab would be added, posters, at flower exhibitions and through the use of social media. This would be displayed using every platform possible due to this brand having a higher budget.

This could invite a whole new consumer to the brand adding more extravagance to the brand as well as being adventurous and possibly starting a new trend/style. This would be for males and females. The competitors for this would be the likes of Liberty who have a massive floristry in the court of London so I would visit this area to see how they attract the consumers. This would then give the store the full package and would most certainly act as a cut above the rest.

The consumers would be drawn into the use of colours, shapes and the new touch added to the brand. The inspiration would from style and existing floristries. I think I would personally have a lot of fun with this idea.

Nasty Gal launch in the UK Idea

Nasty Gal is an American based online clothing, accessories and footwear distributor that is currently only based online. This is a highly demanded brand that ships all over the world for a large amount of money which can usually add quite abit of money to your order when you consider shipping fee and then incoming tax fee ontop of this. This can somewhat steer people away from making an order with Nasty Gal. So, although it is a popular brand it would be even more popular if that added amount of money was to be removed from your order as you would feel more satisfied with the goods due to a lower price. With this being so this is where my idea came for the Launch of the Nasty Gal in the UK.

This could be an extremely beneficial service to provide the UK with due to the quicker arrival and also the knowledge that if it is faulty or too big/small it is easily sent back.

 As far as England are concerned they are unaware of how Nasty Gal advertise due to this being an overseas based brand. They do not know what any forms of promotion look like other than the website. This would totally work in my favour as I would then be able to start this up from scratch creating a whole new form of promotion/style for the brand. This would be extremely enjoyable and give me open reigns of which direction to go down with this.

In terms of competition, the like of ASOS and Missguided would be where I go to for inspiration to see how they advertise and how they keep the consumer intrigued by the new garments. This would then be reinforced with a british website, handouts, mail outs, pop up stalls to visit all locations, a british app for the brand and the use of social media. If this proves to be a success from being based online, this could possibly venture out and create a store possibly in London/Birmingham where the population is largely scaled.

There would be a motivating message behind this allowing the consumer to become confident with ordering from this site so they would see the difference. Additionally, they would also get it due to the benefits of this conveying a new style for the brand in the UK. They would then be encouraged to participate from this site and share what they know about this to their friends/family.

So overall, this could be a great success. In terms of budget I would start off low and if it makes money then begin promoting this on a large scale.

Week 2 Timelog (BERLIN)

During the past week I have been on a ‘research’ Trip to Berlin, which involved a lot of site seeing and finding your own feet becoming familiar with the location in which we were situated. Although this was a break from this project as such, we made an itinerary, which linked with consumer needs and satisfaction and the idea of digital presentation and what stands out to the consumer’s first glance in terms of space, colour, positioning and overall locations. This was extremely beneficial for this factor alone as it allowed me to become familiar with store presence and also structures. So, if I choose to design something for an in store or digitally based focusing on social networking this will be able to link in well.

So although this was beneficial in some way there was only a slight link to this project so this meant that not a lot of depth was put into the amount of work carried out, as this was more of a holiday. However, whilst being in Berlin, I was able to sit and think of my ideas in depth as I was had a lot of free time on my hands and was able to think clearly with being out of the usual work environment. This is when I found that my preferred ideas were steering towards the flower counter with Selfridges, the launch of Nasty Gal in the UK and also the Missguided Pop up stall. Another idea that stood out to me was the Apple Watch but when carrying out research when I returned from Berlin it became clear that this is more than likely going to be realized within the next 2 years so I could not exactly do this as I planned. However, it is slightly different so I will have to speak to my tutor and see what he thinks of my ideas.

Now that I have had near enough a full week off I found that I have become more motivated to get on with project and feel more refreshed which will be beneficial as I will be able to get the work balance right. I will now do a post on each service in general and then explain to my tutor to get his approval and opinion on which direction to go in for this campaign as I want to achieve the best outcome I can do.