Artboard Layout

With the art board this needs to showcase all the key areas for the whole campaign to allow the audience to be able to come to some sort of analyse as to what it is you are trying to promote. This means that this needs to be clearly sectioned off and point out key areas that need that extra push.

The art board for the campaign is important as this is what the audience will be drawn to due to the scale in which this will be presented to them so this is a area that needs full attention and time spent within this.

Things to consider when laying out the board are;

• outline the text
• embed all images
• check the spelling
• ensure all work stays well within the margins
• CMYK setting
• no bigger than 150MB
• Hierarchy is key
• think about the 5 It's
• What comes first within the campaign? link back to the campaign and media plans if needed

When considering all of these factors this will ensure that the right layout will have been chosen for the right reasons. With this being so, I am now going to go away and play about with the layout and see what I can come up with.