During the last project we were
required to think of proposed ideas for this project knowing this was
going to be set during sometime in Jaunuary.
As this was so, over the Christmas
period it was then when I came up with five initial ideas which included:
- Lynx for women
- Batiste dry shampoo for men
- An apple watch
- Missguided pop up stall
- Nasty Gal launching in the UK
Lynx for women
With this idea, I suggested that it would coincide
with the men’s deodorant of Lynx which would give a totally different spin on
the fragranced deodorant allowing a womanly touch to be placed within this
brand. This has however been done before as a limited edition so this would be
the re-branding and re-launching of this idea.
I found that this could be successful as it could
then be like a his and hers matching set which would allow the whole family or
couples to both buy into the brand expanding this. This would allow the name of
the brand to have a total re-branding giving a feminine touch and aura. This
however, would be extremely similar to the likes of Impulse and Sure, Dove and
also Right Guard. However, within the industry there is always going to be a
competitor in some way. With the brand being so well established and extremely
effective in terms of profit this would be realistic for them to carry this
process out. This would allow a fun and flirtatious style, which allows women
to feel the power that the men can also feel.
This would be very fun and exciting in terms of
promotional methods as this could be presented in a very energetic manner
targeting a wide audience. I think that this would be very interesting in terms
of knowledge on the brand and also acting this out as I would be able to carry
this out in any way I like. This would
include promotions such as magazine, billboard, adshels, posters, ads
and many more.
Batiste dry shampoo for men
With the Batiste dry shampoo for
men idea I found that this could be an eventful and fun packed product which
would attract a lot of customers. This would target men of all hair types
allowing them to have the same privilege as money being able to get away with
washing their hair. This would be extremely positive in terms of advertisements
which would be packed with colour and a lot of enthusiasm to try and bring this
product off the ground. With all the existing bottles for the brand being feminine
based with either floral prints of girly colours this steers away the male
consumer. So, with this being so, I found that I could create a whole new range
for men with a variety of different bottle patterns focusing on the styles that
men like. This colour be the colour blue or prints such as footballs,
rugby balls, footwear etc.
This would also possibly allow a
different representation of the brand to be reinforced giving the males an
option. This would be tested initially to see whether this would be a
beneficial product and not just a waste of money. In terms of promotion, I found
this would be successful at the likes of festivals and could be a sponsorship
for this factor. This would also feature in magazines, online, posters and
within adshels on also be a main feature on social media. This could be a great
success is done correctly.
An apple watch
The initial idea for this came
when I seen the advertisement for the galaxy watch that has just been released.
I found this to be extremely beneficial to the sporting world and could be a
great success in terms of profit. This idea would be a practical set up for all
sports and even non sports related people. This would be branded by Apple
seeing as I found this was the next most realistic brand that are likely to
introduce this product. This could either be a leisurewear item or just a
sports equipped wear but I found this would be extremely popular and highly
demanded with the Apple name being so recognizable. This would be completely
digital based and all the information would be added through iTunes just like
the phone is. This would include feature such as; time, the weather, a camera,
music, the internet, emails and also links to a personal health page which
would record all forms of fitness automatically acting as a diary. This would
be an easily and more lightweight/practical product to use for all customs.
With Apple having the budget to
do so, they could try this by only making this a limited edition product and If
this proves to be a success then they could make more of these. This would also
have a contact list and act as replacement to your phone whilst wondering
around. This would require no baggage and I personally believe this would draw
in a new consumer to the brand. This would be easily worn around the wrist with
a waterproof strap for hygiene use.
In terms of promotion and advertisements
this would be promoted through the store, on the existing apple website,
outside the store on a plaque, on adshels, billboards and also through the use
of social media to draw attention to this new product that has been released.
Missguided pop up stall
Missguided has become a highly
demanded store by most girls with the brand name becoming more recognizable
each year. This has allowed the pricing of the items to increase within the
online based store due to their not being a static store. This means that the
consumer will pay for delivery and are willing to pay extra to ensure that
their product arrives on time. With misguided only being available online this
is where the drive for this idea came from. The misguided stall would act as an
experminent for a static store to be positioned in the busy shopping cities.
This would allow the brand to visit the different cities on a timescale
visiting different locations for set periods to allow the consumers to make the
most of this one off service that they are providing. This would be average
size and would spend a few a maximum of a few days or even a week at each
location before moving onto the next place. This would also allow consumer to
try on the clothing which is one of the biggest downfalls to ordering online.
This would then be allow me to judge whether misguided would benefit and make
more of a profit if they were to feature a store.
Within the pop up stall you would
ne able to browse, try on garments, and also make purchases seeing what will be
coming out next with the preview of the next trends and so on. The same student
discount would apply. This would also allow the brand to advertise in a completely
different way targeting new customers who may not have known of the brand. The
use of advertisments for this would feature more outdoor promotions such as
adshels, posters, leaflets, magazines and also mail outs, on social media and a
tab would be added to the existing site. This would allow a more enjoyable
experience for the consumer acting as a test.
Nasty Gal launching in the UK
Nasty Gal is an American based and owned online
retailer that specialized in fashion clothing, shoes and accessories for
younger aged women. The company and brand name has become popular within over
60 countries and is totally online based which has charges to ship to other
countries. On top on this, there is an income tax charge, which means that this
adds quite a bit of money onto your order when ordering with Nasty Gal. This
however can steer consumers away from this brand, which then means that they go
elsewhere. This brand is unique in style and attracts a different target
consumer to most brands, which is where I came up with the idea of bringing
this brand to the UK.
This idea would work in the same way as ASOS where
there would then be a UK based distributer-allowing orders in the UK to be
easily processed. This would allow the products to be delivered quicker and
easier and also allow the consumer to feel satisfied and also feel as though
they can send this back easier than what they could with US based. The website
would have a re-brand and other than that all forms of promotion would be able
to be completely new. I would look to the like of ASOS and Missguided for
inspiration.
In terms of promotion, this would include, website,
mail outs, magazine, social media, newsletters.
